The Secrets Behind our Natural Formulations
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The Secrets Behind our Natural Formulations

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The Secrets Behind our Natural Formulations

mrsniffe

The Ingredients Lab

Mr Sniffe is our Lab in the lab!  Responsible for seeking out the best natural actives and ingredients that make up our fabulous formulations. Vegan friendly and  pH balanced to be kind and gentle for doggy  fur and skin. Working with skincare specialists,  our carefully selected ingredients and botanicals have been chosen for their proven benefits, optimising as many naturals as possible to deliver top quality grooming results at home.

QUILLAJA BARK SOAP 

quillajabarksniffe

Quillaja Bark soap (Quillaja saponaria) is a natural soap derived from the  Evergreen Chilean soap bark tree. It has naturally mild and gentle cleansing and foaming properties and is used in many  cosmetic preparations  and now a lead  ‘bark’ friendly ingredient in our Sniffe & Likkit grooming range.  It is eco-friendly and sustainably sourced from FSC certified rainforests of Chili.

Used in: Fragrant Fur Coat 3-in-1 Brightening & Conditioning Shampoo (available here), Give a Dog Cologne Conditioning Mist (available here), Wippet Fast & Fragrant Cleansing Wipes (available here)

WHITE WILLOW BARK EXTRACT 

whitewillowbarksniffe

White Willow Bark is extracted from a perennial tree, used for centuries by Ancient Chinese for its healing properties.

The active ingredient contains Salicin (in Salicylic Acid) which is renowned for its anti-inflammatory and antibacterial properties.

Used in: Fragrant Fur Coat 3-in-1 Brightening & Conditioning Shampoo (available here), Give a Dog Cologne Conditioning Mist (available here), Wippet Fast & Fragrant Cleansing Wipes (available here)

SHEA BUTTER  

sheabuttersniffe

Shea butter is derived from the kernel of the shea butter tree. Super nourishing and moisturizing it is rich in natural vitamins and fatty acids which help protect the hair and skin. Helps sooth dry itchy skin and minor irritations.

Used in: Fragrant Fur Coat 3-in-1 Brightening & Conditioning Shampoo (available here), Fab Paw Soothing & Conditioning Balm (available here)

 

ALOE VERA LEAF JUICE   

aloeverasniffe

Aloe Vera leaf juice is extracted from the juice of the Aloe Vera succulent plant. Renowned for its natural soothing and healing properties as well its moisturising benefits  

Used in: Wippet Fast & Fragrant Cleansing Wipes (available here)

 

PAW PAW (PAPAYA SEED OIL)  

pawpawsniffe

Papaya seed oil is derived from the super seeds of the tropical papaya fruit. Rich in Omega 3 and 6 essential fatty acids and Vitamin A and E the oil is an excellent moisturiser and skin conditioner as well as being renowned for its soothing and healing benefits 

Used in: Fab Paw Soothing & Conditioning Balm (available here)

 

COCONUT OIL  

coconutoilsniffe

Coconut oil is derived from the meaty flesh of the mature coconut. Rich in essential fatty acids it is highly moisturising and an excellent skin/fur conditioner. Contains Vitamin E and helps to protect the skin. 

Used in: Fab Paw Soothing & Conditioning Balm (available here)

 

SWEET ALMOND OIL   

sweetalmondsniffe

Derived from crushed almonds, this soothing naturally sweet oil is high in vitamins A & E and essential fatty acids. A natural antiflammatory, it helps to helps to protect and moisturise dry skin conditions.

Used in: Fab Paw Soothing & Conditioning Balm (available here)

 

SUNFLOWER OIL  

sunfloweroilsniffe

Sunflower oil is derived from the pressed seeds of sunflowers. Rich in essential fatty acids it is  super hydrating and moisturising and an excellent skin/fur conditioner. Contains Vitamin E  antioxidant to help to protect the skin . 

Used in: Fab Paw Soothing & Conditioning Balm (available here)

 

WHEATGERM OIL   

wheatgermoilsniffe

Papaya seed oil is derived from the super seeds of the tropical papaya fruit.  Rich in Omega 3 and 6 essential fatty acids and Vitamin A and E the oil is an excellent moisturiser and skin conditioner as well as being renowned for its soothing and healing benefits.

Used in: Fab Paw Soothing & Conditioning Balm (available here)

 

CANDELILLA WAX  

candelillawaxsniffe

Candillia wax is a “vegetable” wax that is obtained from the Euphorbia cerifera botanical, better known as the small, wild Candelilla shrub.  A vegan alternative to beeswax it contains many similar benefits. It is a rich, nourishing and soothing emollient and provides a protective barrier on the skin. Ideal for its smoothing and softening effects and  preventing moisture loss. It also adds a bonus gloss and sheen to fur.

Used in: Fab Paw Soothing & Conditioning Balm (available here)

 

PRO VITAMIN B5 (PANTHENOL)   

 

The Secrets Behind our Natural Formulations

Vitamin B5 or Panthenol is used for its conditioning properties.

Used in: Fab Paw Soothing & Conditioning Balm (available here)

 

 

VITAMIN E   

vitaminesniffe

Vitamin E is a natural antioxidant and a renowned for its skin and hair conditioning benefits. It also helps to protect the skin. 

Used in: Give a Dog Cologne Conditioning Mist (available here), Fab Paw Soothing & Conditioning Paw Balm (available here), Wippet Fast & Fragrant Cleansing Wipes (available here)

 

BEAUPLEX™ – MULTI-VITAMIN COMPLEX    

The Secrets Behind our Natural Formulations

Beauplex VC is a special multivitamin complex for skin and hair. It  has all the benefits of Vitamins E: C:B5 and B6. It contains Niacinimide (an energy booster and pro Vitamin B5 (Panthenol) .  It has antioxidant properties and used for its conditioning benefits.  

To find out more about the importance of vitamins and how they work, sniffe out this clip.

Used in: Give a Dog Cologne Conditioning Mist (available here)

 

MULTANA MITTI CLAY (FULLERS EARTH) 

The Secrets Behind our Natural Formulations

Multana Mitti clay powder is a natural powder some times known as Fullers Earth. Used for its natural cleansing properties it is  renowned for its ability to absorb oil and impurities . It is a natural kaolin clay and used in many cosmetic and  pharmaceutical preparations and topical wound care.  It also has odour absorbing properties - according to research Fullers Earth can help with repelling insects and fleas. Dog fleas are not able to build up a resistance to fullers earth, so when they consume the tiny granules of powder, this allegedly causes the exoskeleton of the flea to break down. 

Used in: No Rinse Charming Dry Shampoo Powder Shower (available here)

 

RYE POWDER  

The Secrets Behind our Natural Formulations

Rye powder is a  finely ground cereal powder is rich in antioxidants minerals and vitamins and used for its cleansing properties in hair and fur. It has moisturising, soothing and softening properties thus is ideal to help with itchy/problem skin conditions .  

Used in: No Rinse Charming Dry Shampoo Powder Shower (available here)

 

OATMEAL POWDER  

The Secrets Behind our Natural Formulations

Oatmeal powder is full of antioxidants and can help to protect the skin. Oatmeal is renowned for its anti-inflammatory properties that can help to soothe itchy dry irritated skin conditions.

Used in: No Rinse Charming Dry Shampoo Powder Shower (available here)

 

ARROWROOT POWDER 

The Secrets Behind our Natural Formulations
  

Arrowroot contains Potassium, Iron and B vitamins, which are beneficial for general health and wellbeing. Used in our dry shampoo for dogs to help soothe the skin and absorb excess aromas. It is also said to help promote softer smoother healthier hair and fur.

Used in: No Rinse Charming Dry Shampoo Powder Shower (available here)

 

PURIFIED TALC (MAGNESIUM SILICATE)    

The Secrets Behind our Natural Formulations

This purified cosmetic grade talcum powder is a natural clay mineral, composed of hydrated magnesium silicate. Its is a renowned super soother and absorbs excess dirt and oils as well malodours from dogs.

Used in: No Rinse Charming Dry Shampoo Powder Shower (available here)

 

WIFF PATROL

What is Wiff Patrol?

The Sniffe & Likkit name for the natural odour neutralizing active ingredient used in our grooming range

It’s trade name is Deoplex® and is produced by an Eco friendly company in America called Carrubba specializing biodiverse active ingredients. The active ingredient, INCI name Sacharromyces Ferment is a vegetable/plant based and is derived from a yeast and sugar cane ferment.

It is certified by both the national natural products association and USDA Organics.

What does it do?

It has been proven to eliminate malodours caused by human perspiration, pets mildew, waste, food and smoke. 

How does it work?

Using a special fermentation technology combing yeast and sugar cane juice it produces enzymes to naturally catalyse the conversion of malodorous substances.

It is widely used in personal care and beauty - human deodorants, pet care, footcare, household, hand and soap products

Wiff Patrol is a unique Sniffe & Likkit complex made from the combination of the Saccharomyces Ferment Organic active and the blend of natural deodorising properties of Cedarwood and Petitgrain essential oils in our Woodland Wonderfur fragrance oil. All together they help waft away those woofy whiffs, leaving homes cars and spaces nice smelling places!

The Secrets Behind our Natural Formulations
 

If you'd like to know more, bark at us on socials or below in the comments!

 

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