The Sniff-ology
Take a look...
The new, luxurious collection for dogs


Pet Product Of The Year
Gold PetQuip Award, Healthcare & Grooming.
"The judges were impressed with the quality of the products and the presentation. I think the terminology was fun, fabulous and fragrant!
All voted unanimously for your product which is an amazing feat.”

Grooming marvellous!
Natural products with well-being benefits
Working with experts, our multi-tasking products have been specially formulated with a powerhouse blend of natural, active & botanical ingredients to deliver top-quality grooming results at home.
Quillaja bark, white willow bark extracts, coconut and paw-paw all help to keep your dog in tip-top condition!

Wiff Patrol
Wiff Patrol is a natural deodorising complex made from a combination of Saccharomyces Ferment (Deoplex™); a special enzyme derived from fermenting yeast & sugar cane juice.
We then add aromatic cedarwood essential oil, renowned for its natural deodorising properties

Paw-some packaging!
For the bathroom shelf, not the kitchen sink!
Luxurious and practical, our beautiful silver aluminium bottles and tins are recyclable and reusable. We've avoided all non-necessary packaging, because it's what's inside that really matters.
Our packs are easy-to-open and easy-to-use… not something to be sniffed at when grooming your dog!

Celebrating the Joy of Pets!
Our founders came bounding into petcare from the beauty industry, with a passion and desire to create a new world of luxurious ‘pet-scentric’ grooming, gifts & treats.
All designed to keep hounds, homes and humans in harmony.